Singita is a collection of twelve luxury safari lodges and camps situated throughout Africa. In my freelance capacity, I had the opportunity to redesign the site from the ground up. It was essential that the designs reflected the brand's luxury and sophisticated offering whilst still maintaining an African feel. I also had the opportunity to pitch a newer homepage design after my original site design, which focused on large breathtaking imagery and key usability objectives.
New homepage concept (pitch)
Initial homepage redesign